Qualitative research allows you to discover the why and how of people and activities. The abstract from this dissertation shows the study:
- Asks open-ended questions
- Examines people's activities
- Gives a narrative conclusion
- Observations and Interviews
- Understanding and interpreting social interactions and behaviors
- Uses a small group of subjects
- Uses words
Quantitative research is based on things that can be accurately and precisely measured. The abstract shows that this dissertation:
- Describes with statistics
- Gives a statistical result
- Makes predictions
- Objective
- Studies a randomly selected group
- Tests a theory
- Uses numbers
- Uses a survey